We had the pleasure of directing the stereographic part of promotional clip for FIAT Group for the ad campaign to show off the new model of DOBLO' "Family Space" with 7 seats.

In November 2009 we had the pleasure of directing the stereographic part of promotional clip for FIAT Group for the campaign to show off the new model of DOBLO' "Familiy Space" with 7 seats (Panorama and Cargo).

This project represents the first Italian advertising clip shot with real actors without CG animation. The locations were real (Cuneo Airport, Piedmontese Prealps and Euphon studios, the most largest studios in FIAT quarter in Turin).

An interesting experience for different stereoscopic situations to shoot: dynamic shooting with steadycam stabilized with gyroscope, radio controlled minicopters, slow motion shot with bikers and skaters, 3D macro shot for the details of DOBLO', etc. All that, without CG animations.

Lilliwood was the unique stereographic company in the set and they carried out the 3D effect in this movie and the stereographic postproduction, too.

FRAME ITALIA carried out the whole presentation of this advertising clip in the gorgeous Hall "Dei 500" in the Lingotto building in the presence of FIAT managership and hundreds of foreign journalists. The presentation was very innovative thanks to a stereoscopic mixer video, arranged by Frame Italia, which allowed many simultaneous projections of stereoscopic movies and images on different levels.